OpenElement is a free website building application with a WYSIWYG interface ('What You See Is What You Get'). The software automatically generates the necessary code for a website to display and function correctly, without the creative constraints imposed by other tools. The benefit to users is a simpler approach for beginners and a faster approach to repetitive tasks for professionals. The concepts of 'elements' and 'packs' allow users to insert, modify, and customize commonly used web objects by simply dragging & dropping them onto pages - without writing any code. That said, users are not confined by the built-in elements: you can create, reuse, and share your own custom elements.